How CRS Exteriors turned 50 Years of craftsmanship into a content engine that never runs dry
CRS Exteriors is one of East Tennessee’s most established exterior remodeling companies — 50+ years serving homeowners across Knoxville, Maryville, Chattanooga, and Nashville. Since partnering with ZC Productions in early 2025, they’ve turned invisible job sites into a content engine that feeds every channel they run.
CRS Exteriors
Exterior Remodeling
Konxville, TN
Kingston Pike
Video, Photo, Social, Advertising, and TV Commercials
Partnership since early 2025
Months Partnered
Content Library
Jobsites Documented
Marketing Channels
The Challenge
Marketing Gap
CRS Exteriors is one of the most recognized names in exterior remodeling across East Tennessee — 50+ years in business, premium brands like Infinity by Marvin and James Hardie, and a reputation built on visible craftsmanship. But that craftsmanship wasn’t visible anywhere online. No job-site video. No before-and-after photography. No footage of the crews doing the work that made CRS’s name in the first place.
CRS was already running television, programmatic, Google, and Meta campaigns through three strong marketing partners — Marcon Marketing, Summit Media, and Slamdot. Every one of them was capable. None of them had fresh creative to work with. Content was outsourced project by project, which meant it was slow, inconsistent, and never anyone’s top priority. CRS didn’t need another vendor. They needed a dedicated content engine feeding every channel at once.
The Strategy
Partnership
ZC came in with one mandate: become the single source of content for everything CRS runs. Not a one-time shoot, not another vendor in the mix — the team responsible for keeping Marcon, Summit Media, Slamdot, and every other partner stocked with new material every month, without fail.
The plan centered on a monthly production system built to capture CRS’s work in real time — before, during, and after — and route that footage into a growing asset bank that could be cut for television, digital ads, social, and the website. Locking in a retainer starting early 2025 eliminated the inconsistency that had been holding CRS back.
- Monthly on-site video and photography production
- Homeowner testimonial video capture
- Full television commercial production
- Social media content and digital ad creative
The Execution
Continued Excellence
Every month, a ZC videographer and photographer travel to four to five residential homes across East Tennessee in a single half-day session — homes in the before, during, and after stages of CRS’s projects, spanning Knoxville to the surrounding markets. At each stop, the team captures cinematic B-roll, before-and-after photography, crew-in-action footage, and on-location homeowner testimonials.
All of it flows into a master content bank that now holds over two terabytes of footage, photography, and graphics — one of the largest libraries any home services company in East Tennessee has built. From that bank, ZC produces social posts, before-and-after packages, website assets, digital ad creative, and full commercials. Every partner gets what they need without CRS ever chasing down a production team.
The Results
Since ZC came on board in early 2025, CRS Exteriors has posted consistent record-breaking revenue months — the direct result of marketing infrastructure that finally matches the quality of their work.
2TB+
Content Asset Library
1M+
Revenue Generated a Month and Growing
4
Active Marketing Channels
